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Hospitality industry

The current trends in the hospitality/hotel industry with technological advancement.

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Saroj Poudel
५ पुष २०८१, शुक्रवार

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In today's interconnected world, the hospitality industry is undergoing a significant transformation. This shift encompasses various sectors, including the food industry, service delivery, and hotel structures and systems. As competition grows, it's crucial for the industry to adapt to new trends and innovations to attract and retain customers.

According to EHL insights, top trends in the hospitality industry include technological advancements that enhance guest experiences. Statista reports that over 60% of travelers book their accommodations online, with the adoption of electronic locking systems expected to reach a global market value of $2.5 billion by 2025. Additionally, the global food delivery market is projected to grow to $151.5 billion by 2023, driven by the increasing number of people who prefer ordering food instead of cooking at home.

Technological advancements have played a pivotal role in shaping trends in the hotel industry. Here are some notable trends:

1.Advertising via Social Media: Social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok are essential for hotels to advertise their facilities and services. These platforms help engage with customers, create brand awareness, boost sales, and drive website traffic. By understanding their target market's demographics, hotels can develop effective marketing strategies to attract customers.

2.Direct Communication through AI: Preprogrammed response systems, such as chatbots on hotel websites, enhance communication with customers. These AI tools increase service efficiency by speeding up response times, freeing up staff for more complex tasks, and answering common questions, thus improving the overall customer experience.

3.Hotel Websites: A hotel’s website is vital for promoting services and products online. Effective online marketing campaigns can create brand loyalty by clearly and memorably displaying offerings, making it easy for customers to find and book accommodations.

4.Virtual Keys: Electronic locking systems are becoming more common, allowing guests to unlock their rooms using a PIN, chip card, fingerprint, or app. This technology improves safety, reduces operational expenses, and enhances guest satisfaction, ultimately increasing hotel profitability.

5.Online Booking: Online booking systems enable potential guests to reserve rooms anytime from anywhere. These systems integrate with hotel websites and property management systems (PMS), allowing seamless reservation management and improving sales and profit margins.

6.Cashless Payments: The rise of virtual payments has made transactions more secure and convenient. Various payment methods, including mobile payments, debit and credit cards, and POS machines, have streamlined the payment process, saving time and resources.

7.Self-Check-In Kiosks: Self-check-in kiosks allow guests to handle reservations, check-ins, check-outs, and room service orders independently. This technology frees up hotel staff to engage in face-to-face interactions with guests, addressing complaints or emergencies effectively.

8.Home Delivery of Food and Beverages: The demand for food delivery services is growing, with many hotels and restaurants now offering this convenience. This trend reduces the need for permanent staff for in-house dining and reaches more customers by delivering food directly to their homes or offices.

9.Use of Robots: Robots are becoming a significant trend in the hospitality industry, providing services like information delivery, customer service, data storage, and picture recognition. Robots can handle tasks such as luggage transport, check-ins, and check-outs, allowing staff to focus on more personalized guest interactions.
These trends highlight the importance of integrating technology into the hospitality industry to enhance service delivery and guest satisfaction. Embracing these innovations helps hotels stay competitive and meet the evolving needs of their customers

Nepal is also witnessing a transformational phases in the hospitality industry showcased by the blend of technology and tradition. Nepal can also point itself as a leading destination for tourist and travelers all along the world only can be through adopting innovative and focusing on sustainability. 

Paras Kunwar, Chief Operating Officer, Fonepay says to The Kathmandu Post "Since the central bank has fully opened the digital retail payment gateway for Nepali operators with any other country, it will help bring more foreign currencies”

Undoubted from the statement in present there is rise in hotels and lodges and travel industry taking initiatives to focus on sustainable tourism, culinary, advancement of technology which is immensely influencing the future of hospitality sector.
 

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